Privacy Policy

Information collected

Kemira may collect business contact details such as name, company, role, email address, phone number, country, request type, product interest, message content, and technical context supplied through forms. If a visitor requests SDS, TDS, regulatory statements, sample support, or product guidance, Kemira may also process site region, intended application, water analysis details, document language, approval deadline, and related procurement information.

How information is used

Information is used to respond to inquiries, route requests to the appropriate sales, technical, regulatory, or document team, provide requested materials, plan sample or trial discussions, improve website workflows, maintain records of business communication, and comply with legal or safety obligations. Kemira does not use technical inquiry details to create public testimonials or disclose confidential customer operations without permission.

Sharing and service providers

Information may be shared within Kemira entities and with service providers that support website hosting, CRM, email delivery, analytics, document management, and customer support. These parties are expected to process information only for permitted business purposes and to protect it using appropriate safeguards. Information may also be disclosed where required by law, regulation, court order, or safety-related obligation.

Retention

Kemira retains inquiry information for as long as necessary to respond to the request, manage customer relationships, meet legal requirements, support supplier approval records, resolve disputes, and maintain appropriate business documentation. Retention periods may vary by region, request type, and contractual relationship.

Choices and rights

Visitors may request access, correction, deletion, restriction, or other rights available under applicable privacy law. Marketing communications can be unsubscribed from where an unsubscribe mechanism is provided. Some operational or safety-related communications may still be sent when necessary to complete a requested business process.

Security

Kemira uses administrative, technical, and organizational measures designed to protect business contact information against unauthorized access, alteration, disclosure, or loss. No website or email process is perfectly secure, so visitors should avoid submitting trade secrets or sensitive process details unless a suitable confidentiality arrangement is in place.

Contact

Privacy questions can be sent through the contact page with "Privacy request" in the subject line. Include the region, company, and request type so Kemira can route the message appropriately.